Kona AI

Overview
Kona AI is an AI-driven fraud detection platform that helps businesses mitigate financial risks. I led its full rebrand, website redesign, and digital marketing strategy, transforming it from Spectrum Data Sciences into Kona AI. This rebrand increased brand awareness by 70%, improved user experience, and expanded the sales pipeline from $150K to $25.56M.

My Role
I directed branding, UX/UI design, and presentation strategy, ensuring a modern, cohesive digital presence. Key contributions included:

• Rebranding & Identity – Logo redesign, typography, and brand guidelines.

• Website UX/UI – Built a conversion-focused, enterprise-friendly experience.

• Investor & Sales Decks – Created high-impact presentations that secured key partnerships.

• Content Strategy – Led marketing efforts, generating 1,200+ new leads.

Key Achievements

• 70% brand awareness growth post-rebrand

• $25.56M+ sales pipeline expansion

• 1,200+ leads generated through content marketing

• Presentation decks secured key funding & partnerships

By blending branding, UX strategy, and content marketing, I helped position Kona AI as an industry leader, driving credibility and measurable business growth.