Kona AI

Overview
Kona AI is an AI-powered fraud detection platform that helps businesses reduce financial risk. I was originally hired as a social media manager, but it quickly became clear the company needed a stronger brand foundation. I led a full rebrand transforming Spectrum Data Sciences into Kona AI and built out the new visual identity, website, marketing assets, and launch materials to support its next phase of growth.

My Role
I worked directly with the founder and C-Suite to rename the company and develop a brand identity that reflected its purpose and potential. I designed the logo, built the brand guide, redesigned the website, and created content and collateral for sales, events, and investor outreach. I also supported ongoing marketing efforts across digital and print, including email campaigns, social assets, and event design.

• Naming and rebranding the company from Spectrum Data Sciences to Kona AI

• Designing the logo, color palette, typography, and full brand guide

• Leading the UX and UI redesign of the company website

• Creating investor decks, one-pagers, banners, and event materials

• Designing and producing content for print, web, and social platforms

• Assisting with comprehensive email campaigns using MailChimp

Key Achievements

• Delivered a full rebrand with a cohesive identity across digital and physical formats

• Supported lead generation and investor outreach through high-impact marketing assets

• Strengthened the brand’s messaging, positioning, and visual clarity

• Helped establish Kona AI as a more modern, recognizable, and client-ready platform

This was one of the most rewarding projects I’ve worked on. It gave me the opportunity to build something from the ground up, not just visually, but strategically. It sharpened my ability to connect storytelling, design, and business goals in a meaningful way.