Power Crunch
Industry
Health/Fitness
Client
Studio Misfits
Service
Web Design
Date
2018
Overview
Power Crunch needed a modern, mobile-friendly website that captured its energetic brand while improving user experience. The existing site lacked responsiveness and failed to showcase the brand’s vibrant identity. The goal was to create an engaging, seamless online experience that resonated with customers.
My Role
As part of the Studio Misfits team, I helped redesign the Power Crunch website, focusing on:
Mobile-First Design – Ensured a fully responsive, optimized experience.
Interactive Product Presentation – Created dynamic visuals, including composite ingredient bursts and subtle animations.
Branding Alignment – Strengthened brand consistency through typography, color, and design refinements.
Key Achievements
Improved mobile engagement with a user-friendly redesign
Enhanced product showcase through interactive elements
Strengthened brand identity with a bold, cohesive digital presence
Through strategic design and UX enhancements, the new Power Crunch website successfully blended functionality with fun, creating an engaging shopping experience.
