Power Crunch

Overview
Power Crunch needed a modern, mobile-friendly website that reflected its vibrant brand and provided a better user experience. As part of the Studio Misfits team, I helped manage the project and support development from strategy to launch.

My Role
I acted as the project manager and digital liaison, helping bridge communication between Power Crunch and our internal development team. I ensured the site aligned with client expectations by managing updates in WordPress, coordinating delivery timelines, and troubleshooting both the Shopify integration and overall site behavior.

• Managing project communication and schedules between client and team

• Updating and organizing content within WP Engine

• Troubleshooting Shopify product issues and site performance bugs

• Supporting content revisions and frontend adjustments during final buildout

Key Achievements

• Delivered the site on time while aligning closely with evolving client needs

• Helped maintain a smooth launch process by proactively addressing technical issues

• Strengthened collaboration between design, dev, and client stakeholders

This was a high-energy project where I served as the connective tissue between client, content, and code. It sharpened my skills in technical coordination and made me a stronger partner to both creative and technical teams.